Car

by Mary Walton

Its a great book for any management student. One gets detailed information about how a new product is launched.

The book is about Ford's relaunch of Taurus in 1996.

Under the caiptainship of Dick Landgraph, team DN101 works for 6 years to get the car on road.

The books starts from the stat of the concept and goes through design, testing, manufacturing, publiocity and markeing and selling.

Makes you see the team members as real humans and not as nameless executives of some company.